American Farmland Trust is an agricultural organization out of Washington, D.C.

They focus on sustainable living, the connection between farmers and the land they tend to, and the push for keeping family traditions going from generation to generation.

For my design regarding the logo and the post card, I wanted to really lean into the word “farmland”. In the logo, the letters are made out of a series of lines that are representative of the lines you would see in a freshly-plowed field of crops. This series of five lines are used in the postcard as a dynamic graphic to make the piece of stationary more branded.

*Please note that this is part of a student project and not affiliated with any brand of the same or similar name.