Arrowhead Jerky Co. is a brand of jerky out of Huntington Beach, California. This is a branded stationary suite for the company including a letterhead, business card, and envelope.

For my logo design, I got inspired by the heritage of the Native peoples that lived there before modern times. These people were called the Tongva tribe and were residents of what would today be the area of Huntington Beach. I took this history and decided to use a stylized arrowhead as the logomark so reference that the Tongva people were primarily hunter-gatherers for resources and food.

*Please note that these are part of a student project and not affiliated with any real brands of the same or similar name.